Brand Direction · v1
Concentric circles. Widening minds.
Midnight authority, ocean primary, cream paper, peach warmth — and gold reserved as a luxe accent. Sage and mustard are retired.
Anchor & cool
Midnight → Seafoam · the ripple progression
The quick brown fox.Midnight
Anchor
Cream on swatch
AAA · 14.91Ink on swatch
Fail · 1.03Swatch on cream
AAA · 14.91The quick brown fox.Indigo
Depth
Cream on swatch
AAA · 9.79Ink on swatch
Fail · 1.57Swatch on cream
AAA · 9.79The quick brown fox.Ocean
Primary
Cream on swatch
AA · 5.11Ink on swatch
AA Large · 3.00Swatch on cream
AA · 5.11The quick brown fox.Aqua
Accent
Cream on swatch
Fail · 1.90Ink on swatch
AAA · 8.07Swatch on cream
Fail · 1.90The quick brown fox.Seafoam
Light
Cream on swatch
Fail · 1.21Ink on swatch
AAA · 12.72Swatch on cream
Fail · 1.21Ripple gradient · ocean → aqua → seafoam
Warm & editorial
Cream paper · peach warmth · gold sparingly
The quick brown fox.Cream
Background
Cream on swatch
Fail · 1.00Ink on swatch
AAA · 15.34Swatch on cream
Fail · 1.00The quick brown fox.Peach
Warmth
Cream on swatch
Fail · 1.31Ink on swatch
AAA · 11.69Swatch on cream
Fail · 1.31The quick brown fox.Caramel
Editorial
Cream on swatch
Fail · 2.30Ink on swatch
AA · 6.68Swatch on cream
Fail · 2.30The quick brown fox.Gold
Luxe accent
Cream on swatch
Fail · 1.95Ink on swatch
AAA · 7.85Swatch on cream
Fail · 1.95The quick brown fox.Ink
Text
Cream on swatch
AAA · 15.34Ink on swatch
Fail · 1.00Swatch on cream
AAA · 15.34Typography
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